Self-made man

摘要

LIGHT and bright, cheap and cheerful: ikea's 400-plus outlets in 49 countries all run on the same central principle. Customers do as much of the work as possible, in the belief they are having fun and saving money. You drive to a distant warehouse, built on cheap out-of-town land. Inside, you enter a maze-no shortcuts allowed-where every twist reveals new furniture, in pale softwood or white chipboard, artfully arranged with cheerfully coloured accessories to exude a chic, relaxed Scandinavian lifestyle.