Double fracture

摘要

"IT'S SIMPLE UNTIL you make it complicated", reads a poster pinned to the wall of the hangout room. Purple and green cushions on the sofa are printed with other injunctions, such as "Less meeting, more doing". There are deckchairs, coffee machines, a figure of Yoda from "Star Wars" and other must-have accessories of the startup office. The main concession to local culture, says Jerome Vuillemot, a tech entrepreneur in Lyon, is a table-football game, a staple of the French cafe. In 2013 he co-founded Vidcoin, which uses zero-latency technology to allow advertising videos on mobile screens to launch instantly. Today the Lyon firm employs 20 people and has 75m users a month worldwide. Its biggest market is America.