Facebook's third act

摘要

THE FIRST big overhaul for Facebook came in 2012-14. Internet users were carrying out ever more tasks on smart-phones rather than desktop or laptop computers. Mark Zuckerberg opted to follow them, concentrating on Facebook's mobile app ahead of its website, and buying up two fast-growing communication apps, WhatsApp and Instagram. It worked. Face-book increased its market valuation from around $6obn at the end of 2012 to-for a brief period in 2018-more than $6oobn.