Panorama

摘要

Opened just over a year ago during Design Week 2012, the Rimadesio showroom in Milan (at Via Visconti di Modrone 26) has distinguished itself as an accessible, open and dynamic space that reaches beyond the usual modes and standards for sales presentation. Like many of Rimadesio's products and systems, the space has been conceived as a continually evolving system. Further proof of this approach comes with the addition of another showroom area recently opened to the public on the upper floor. Housed in an 18th-century building, the showroom covers a total of 800 square metres. The design, by Giuseppe Bavuso, features a series of large, full-height windows at street level with a dramatic central glazed area that enables the new showroom layout to be captured at a glance. The interior welcomes visitors or occasional users in a total or peripheral manner, either immersive or transitory, but in either case presenting a new kind of platform for interaction between architects, producers and consumers. Welcome to showroom 2.0.