Like a big colourful construction toy

摘要

There are only three construction elements used by Jorge Penadés in designing the new Camper store in Malaga, Spain: pierced metal profiles, angular plates and bolts that call to mind the components of a gigantic construction toy. Everything - shelves, display tables, chairs, lighting and register counter - were designed and made by the designer himself with four assistants from his "shop": they worked for a month in the shoe brand's warehouse on the island of Majorca. The store's aesthetic is rough and industrial, even though softened by a colour palette that ranges from blue to pink and bold red that marks off various areas in the store. Even the logo and signs have been redesigned, using pierced metal profiles.