For retailers, consumer products makers, supply chains could merge

摘要

By 2015, there might be little difference between consumer products makers (CPMs) and retailers, according to a new report by the Tompkins Supply Chain Consortium. Both types of companies follow a model Tompkins calls "Design-Plan-Buy-Make-Move-Store-Sell." Customers will have the opportunity to customize products, delivery methods, and the entire buying experience based on their own expectations. Success for CPM companies will depend on how well their business strategies align with their supply chains, as well as how they incorporate demand-driven technologies, says Bruce Tompkins, executive director of the Tompkins Supply Chain Consortium.