TV5MONDE expands its multi-platform reach LOUISE™ by ProConsultant Informatique drives content

摘要

TV5MONDE, the French-language global network, has viewers in nearly 200 countries and 215 million households, ranking it among the top 3 with MTV and CNN. The network recently implemented a bold plan to expand its presence. "Our goal was to reach larger audiences -whether on the TV screen, PC monitors, or mobile phones," explains Mrs. Marie-Christine Saragosse, General Manager of TV5MONDE. "But the expansion had to be accomplished within tight budget constraints and without overloading operational staff."