March Madness' Total Exposure

摘要

For the first time in the tournament's 73-year history, all 67 of the NCAA Division I Men's Basketball games will be available live in their entirety across four national television networks: CBS,TBS,TNT and truTV "Each game will have a national [broadcast] window," said Greg Weitekamp, NCAA's director of broadcasting, who, at presstime, was re-evaluating the association's international distribution strategy. "In the past the games have been regionalized in the preliminary rounds, and the regional semifinals were based upon regional coverage on CBS."