Discover Tedial Evolution™: THE Next Generation MAM and an IABM Game Changer

摘要

Media Asset Management (MAM) systems were amazing tools...until they weren't. MAMs that organized and utilized assets are becoming obsolete as the business of producing, packaging and selling digital media evolves. Wrapping workflow tools around these systems doesn't counter design flaws. More sophisticated and varied processes are what's needed to address the complexity and volume of data resulting from the explosion of channels and viewing choices. Today's smart media professionals seek a new paradigm in operations, a business process that marries logistics and media preparation into a complete supply chain.