OTT: The Challenges of Infrastructure

摘要

The biggest issue that OTT providers continue to face in 2017 is one of infrastructure—and unlike with cable providers who had traditionally built out their delivery network, OTT providers must rely on what is already in the ground or on utility poles. "Infrastructure is clearly a problem, but isn't something broadcasters alone can easily solve—for one how do you get that high-bandwidth delivery method to every home," said Ian Young, product manager at Snell Advanced Media. "If you can't be sure of your infrastructure you need to address why that audience is having an issue."