Now that the fast-tracked repacking of U.S. TV spectrum is nearing completion, broadcasters have a little more time to focus on moving to the world's newest and most versatile transmission platform. This recently developed standard, ATSC 3.0-now officially branded "NextGen TV"-and the high-quality content and "Swiss Army knife" feature set it brings to the viewing screen is destined to have profound effects on the way stations prepare content, how consumers access that video content and even the way companies in the broadcast sector structure and operate their businesses.
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