Determinants of Mobile Learning Acceptance among Student at Al-Madinah International University in Malaysia

摘要

This paper identifies the factors that determine users’ acceptance of mobile learning services and its causal relationships using a theoretical model based on the Technology Acceptance Model (TAM). Data relating to the constructs were collected from 500 respondents in Malaysia and subjected to Structural Equation Modeling analysis. The proposed model fits the data well. Results indicate that the important determinants of user acceptance of the mobile learning services are service quality and culture factor, and Behavioral — Intention to Use mobile learning services, finally, implications and recommendations of these finding are discussed.