FACTORS THAT AFFECT USER’S INTEREST IN USING WHATSAPP: EVIDENCE FROM JAKARTA METROPOLITAN

摘要

Many chat applications available in the market, but Whatsapp is currently the most widely used chat application. Meanwhile, many other chat applications failed to attract significant active users. In this study, the factors influencing user interest in using Whatsapp in Jakarta Metropolitan Area are studied. This study is conducted on 400 respondents from the Greater Jakarta area. Based on the research result, system quality, perceived ease of use, trust and trigger are the factors that influence usage. In contrast, information quality and service quality does not affect usage. Besides, it was also found that use affected the variable rewards and the variable rewards also affected re-triggering of the use of the chat application.