Fresh e-commerce has attracted the attention of the capital market for its hundreds billion market scale, high repurchase rate, big market demand and large profits. More and more young and middle-aged people choose fresh e-commerce as the channel of fresh purchase to achieve faster speed, higher quality and more commodity categories. The price is no longer the only factor for consumers, especially for young and middle-aged consumers. This paper makes a comparative analysis of five fresh e-commerce platforms in terms of delivery time, third-party occupancy, and minimum consumption of “free distribution fee”, members, communities, payment preferences, and e-commerce platform interface. In this paper, one hundred consumers are selected to evaluate the scores in respective modules, and the operation models of fresh e-commerce platform with different characteristics are comprehensively displayed. The paper points out that providing more quality and differentiated services has become an important competitive key point in the market.
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