Virtual Events Give PR More Time to Hone Content, Messages for Media

摘要

[Editor’s Note: At press time, the outlook for in-person events seems precarious. As such, we asked Jamie Kightley, head of client services, IBA International, to discuss how B2B companies can bolster media opportunities at virtual events.] The virtual work environment is a product of trial and error. At this point, many of us are complacent. Virtual meetings include pets or small children walking into view, speakers forgetting to un-mute our microphones and drinking coffee on camera. In the event world, however, these are positive things. There’s been extensive growth in virtual events in the last 18 months, ranging from webinars and roundtables to fullscale conferences and product launches. One virtual event vendor said business on its platform surged 1,000 percent.