Promoting Excellence Announcing the 2010 Excellence in Marketing Awards winners

摘要

Each year, the Association recognizes outstanding achievement in public relations through the AALL Excellence in Marketing Awards. Awards are given in the following categories: Best Brochure, Best Newsletter, Best Campaign, Best PR Toolkit, and Best Use of Technology. Hopefully the descriptions and photos of winning entries in this article will give you new ideas to market your library, staff, and services. As David Lankes said during his keynote address in Denver, law librarians must show we are essential to our organizations--"our communities." Public relations efforts are the key to accomplishing this goal. The Public Relations Committee looks forward to receiving many submissions next year to build on our efforts to be more visible and to demonstrate the value of our libraries.