This research explores the crucial usage determinants of mobile commerce in Jordan's tourism and hospitality industry. A thorough analysis of the related literature helps to develop a conceptual framework for better understanding the use of m-commerce in the hospitality sector. On the data obtained from 168 Jordanian hospitality SMEs. Smart-PLS as an approach of structural equation modeling was used to validate research framework. The research demonstrated that the critical determinants of m-commerce usage are perceived ease to use, perceived usefulness, system quality, and service quality. This research helps to better understand m-commerce use in developing countries, particularly in Jordan. Through offering evidence-based approaches and policies it will encourage the growing of m-commerce in the hospitality field.
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