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A CONCEPTUAL FRAMEWORK OF CRM ADOPTION AMONG PALESTINIAN SMES

机译:巴勒斯坦中小企业中的CRM采用概念框架

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摘要

Customer relationship management (CRM) is the concept of using process, information, technology, and people to manage the organization?s interactions with customers. SMEs have to implement CRM practices into their business to achieve competitive advantage over its rivals. The adoption rate of CRM among SMEs in developing countries is low due to the absence of some important factors to guide the adoption of CRM. A pilot study was undertaken to investigates the effect of technological, organizational, and environmental factors on CRM adoption in developing countries, specifically in Palestinian SMEs. This study uses a quantitative approach by employing questionnaire to collect data from 35 randomly sampled participants from different managerial levels who were requested to answer questionnaire items online. Out of the 35 questionnaires distributed, 33 were returned and three questionnaires were rejected. The results show that compatibility, IT infrastructure, complexity, relative advantage, security, top Management Support, information policies, employee engagement financial resources, customer pressure and competitive pressure are capable of acting as a predictor for CRM adoption among Palestinian SMEs.
机译:客户关系管理(CRM)是使用流程,信息,技术和人们管理组织与客户的互动的概念。中小企业必须将CRM实践实施到他们的业务中,以实现竞争对手的竞争优势。由于缺乏指导CRM的一些重要因素,发展中国家中小企业中小企业中小企业中的CRM采用率低。开展了试点研究,调查技术,组织和环境因素对发展中国家的CRM采用的影响,特别是在巴勒斯坦中小企业中。本研究通过采用调查问卷来利用定量方法来收集来自35名随机采样的参与者的数据来自不同管理级别的水平,他们要求在线回答问卷项目。在分布的35次问卷中,返回33项,并拒绝了三项问卷。结果表明,兼容性,IT基础设施,复杂性,相对优势,安全,最高管理支持,信息政策,员工参与财政资源,客户压力和竞争压力能够作为巴勒斯坦中小企业在巴勒斯坦中小企业采用CRM采用的预测因素。

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