Ethiopia ranks first in Africa and tenth in the world for livestock population and cattle take the lion share of this population of the country. This study was conducted in Nono benja district of Jimma zone, Oromia regional state, Ethiopia with the aim of analyzing and identifying factors affecting beef cattle market supply. Two stage sampling methods were employed to select producers and data were collected from both primary and secondary sources. Primary data were collected from 154 producers, and 20 small traders, 5 large traders, 6 butchers, 8 hotels /restaurants/ and 30 consumers while secondary data were collected from the district and other government organizations. Descriptive statistics and econometric model were used to analyze the data using STATA 13 software. The finding of the study revealed that the multiple liner regression model result revealed that, education, distance to market, use credit, access to market information, distance to nearest feed resources and livestock owned influences market supply significantly. Generally, the existing situation for beef cattle sector with regard to its value chain analysis, integration and coordination is not well stimulated in the area. Therefore, policy aiming at facilitating producer’s education, distance to the market, use credit, access to market information, distance to feed resources, number of livestock owned, strengthening the existing sector and improving linkage of chain actors are recommended to enhance the development of beef cattle value chain at Nono Benja district of south western, Ethiopia.
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