This research has in mind to find out and analyze the government policies namely Minister of Agriculture Regulation Number: 04/Permentan/OT.140/I/2009 concerning Guidelines for Managing Social Assistance Funds for Agriculture. The method used in this research is qualitative, supported by descriptive research. The results showed that the implementation of a superior rubber seeds assistance policy in the North Kayong District was influenced by communications, resources, disposition, and bureaucratic structures. The communication that was performed while executing a superior assistance program was not properly performed. Factors affecting resources are the minimum number of field extension officers to advise and assist farmers in the management of superior rubber seeds, no suitable facilities and infrastructures are available yet, in particular fertilizers and medicines, as well as adequate funding and impact on the fulfilment of facilities, infrastructure, and operational field officers. From sources of information, there is a factor that rubber farmers do not have enough information to properly manage seeds' assistance. Disposition of policy implementers has been very good in providing assistance and counseling but the results are not optimal due to the limited number of officials and were not supported with adequate incentives. The bureaucratic structure in implementing the superior rubber seeds assistance program in Rantau Panjang Village, Simpang Hilir District looks good as there is no long-range of controls and the procedure for submitting assistance is not too complicated. The recommendations of this research are increasing the number of field extension workers, increasing the budget allocation for superior rubber seeds assistance programs under the needed, increasing the commitment of officers by providing additional incentives according to workload. The importance of these farmers' self-help so that they have a sense of belonging to this program.
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