In daily life, besides utilitarian and practical consumption, people also tend to choose hedonistic consumption that brings a variety of senses, emotions and pleasure. The sources of hedonistic product are generally explained from the aspects of the product’s own attributes and individual characteristics. The influence factors of hedonistic consumption are generally explored from these two aspects. As for the consequence variables of hedonistic consumption, we find that they generally affect individual satisfaction, happiness, guilt and behavior of subsequent purchase. In the future, we can return to the origin of hedonistic consumption—happiness, and explore other research directions of hedonistic consumption from the perspective of purpose or motivation.
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