With the novel coronavirus pandemic running afoot, launching a podcast may be one of the furthest things from a communicator's mind. Or is it? During the virus lock-down, fewer people are commuting to work. As most podcast listening occurred during commutes, podcast listening is in decline at the moment. Downloads worldwide dropped about 10 percent since the start of March, according to data from Podtrac. Total unique listeners dropped some 20 percent. Podtrac says US audiences for podcasts fell 8 percent during the week of March 15. Each topic that Podtrac follows (news, sports, comedy, society and culture, and true crime) is down since March 9. News, the most listened-to topic, fell 10 percent. True Crime, a growth engine, is off nearly 30 percent since early March. Comedy is down 15 percent.
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