Old Ways Inform New Normal: Transparency is Key to Internal, External Comms and Media Relations

摘要

PRNEWS and partner Yonder recently gathered a panel of senior communicators for a webinar: "Communicating About CO-VID-19 -Navigating a New and Uncertain Crisis." During the session, the 1,500 attendess generated more questions than we could handle during the 90-minute session. To tackle the submitted questions left unanswered, we assembled a virtual roundtable of PR practitioners to answer some of those questions. The panelists included Adam Snyder, founder, ALS Impact, a strategic communications consulting firm, Deb Hileman, CEO, Institute for Crisis Management, LT Taylor, communications director at Burrow, the online furniture brand, and Ra-minta Lilaite and Kristina Skindelyte, founders, Blue Oceans PR, a firm in Lithuania. Their edited responses are below.