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New PRSA Chair Envisions PR's Broader Role, Advocates for MBA Over Comms Grad Degree

机译:新的PRSA椅Envision PR的更广泛的作用,为MBA倡导COMPS毕业学位

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[Editor's Note: This article is part of a series that features interviews with senior PR pros who have begun a new position recently. This month's interview is with T. Garland Stansell, who became PRSA's chair Jan. 1. A 30-year communications veteran, Stansell is CCO of Children's of Alabama, the pe-diatric health system in Birmingham. He's had a series of leadership positions with PRSA, including treasurer (2018), secretary (2017) and at-large member of the board of directors (2015-16). His priorities as PRSA chair include broadening training for the group's 30,000 members so they are able to move easily between PR, marketing, advertising and social media. During the interview he also emphasized the importance of practicing PR with an ethical underpinning. In addition, he advocates that those considering a graduate degree in PR think about pursuing an MBA instead. The business degree, he believes, will better equip PR pros to go beyond 'a seat at the table' and propel them to credibility within the boardroom. As it's Black History Month, we also asked about diversity and inclusion. His edited responses follow.].
机译:[编者注:本文是一个系列的一部分,其中包括最近开始新职位的高级PR专业人员的访谈。本月的采访与T. Garland Stansell,他们成为Prsa董事长1月1日。一位30年来的通信资深,Stansell是阿拉巴马州的CCO,伯明翰的PE-DITRIC Health系统。他有一系列与PRSA的领导职位,包括财务主管(2018年),秘书(2017年)和董事会大会(2015-16)。他作为PRSA主席的优先事项包括扩大本集团30,000名成员的培训,因此他们能够在公关,营销,广告和社交媒体之间轻松移动。在采访期间,他还强调了练习PR与道德利润的重要性。此外,他提倡那些考虑PR的研究生学位的人认为追求MBA。商业学位,他相信,将更好地装备PR PROS以超越“桌子上的座位”,并推动他们在会议室内的信誉。由于它是黑人历史月,我们也询问了多样性和包容性。他的编辑回复跟随。]。]。

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    《PR News》 |2020年第2期|37|共2页
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