It is likely you've used the word pivot more during the pandemic period than in pre-pandemic times, or what's now called before time. In addition, words like flexible and adaptable are appearing more often in the vocabularies and writings of brand and agency communicators. It's not a surprise that businesses and organizations are seeking to pivot, adapt and retain a level of flexibility. Changing course quickly, or at least having the flexibility to do so if necessary, has become the order of the day during this triple pandemic moment (the COVID-19 pandemic, the racial reckoning in the US following the killings of George Floyd and Ahmaud Arbery and the economic havoc resulting from the first pandemic).
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