The general objective is to describe the innovation inthe production of creams and soaps based on the extractof sea chicory from the No. 1 Union of Fish andAlgueras de Coliumo. As theoretical background, informationis presented on factors that intervened in thereality of Coliumo algueras when it came to innovating.Through the Grounded Theory, background informationfrom the people who participate in the experienceis described, with emphasis on the identity of beingalgueras, the identity of the union and the innovationcarried out by Alga & Mar. The reported reality coincideswith those background presented from the theoretical,and lends itself as a model for replication.
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机译：一般目标是描述基于来自Fish Andgueras de Cooliumo的1号联盟的乳膏产生的乳膏和肥皂的创新。作为理论背景，当它在创新时介入Coliumo Algueras的因素介绍了Coliumo Algueras的因素。用基础理论，从参与经验的人员描述的人，重点是兼顾Junera的身份，联盟的身份和Alga＆Mar的创新支持。报道的现实恰逢从理论上呈现的那些背景，并作为复制的模型。
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