线上市场调查管理系统设计与实现

摘要

随着互联网技术的高速发展，网络已渗透进各行各业，而各行各业需要依据日益变化的需求不断做市场调查。现场走访耗时耗力，特别是疫情期间，为避免聚集性活动，很多工作转为线上，因此线上的市场和调查问卷管理系统应运而生。本文主要设计了一个基于B/S系统架构的线上调查和问卷分析市场调查管理系统，该管理系统主要设计为市场调查发布者和被调查者这两类主体的角色，完成了整个线上的调查市场和问卷管理系统的数据分析、设计、开发，而且问卷发布者可以依据参与者的回答进行统计分析，并导出报告。本文所设计的线上市场调查系统功能完善、分析准确，符合时代发展需求。 With the rapid development of Internet technology, the network has penetrated into all walks of life, and it needs to constantly do market research according to the changing demand. Site visits are time-consuming and labor-intensive, especially during the epidemic period. In order to avoid aggregation activities, a lot of work is turned online, so the online market survey management system has emerged. An online questionnaire survey system based on B/S architecture is designed in this paper. This system designs two kinds of roles: publisher and respondents. And the questionnaire publisher can make statistical analysis according to the participants’ answers and export the report. The online market research system designed in this paper has perfect function, accurate analysis and meets the development needs of the era.