This research aims to evaluate consumer awareness about eco-clothing and to determine the safety limits of existing, imported and local clothes in the Kingdom of Saudi Arabia (KSA)’s markets. Descriptive and empirical methods were used to evaluate a sample of 150 Saudi customers and a number of children’s, men’s and women's clothing shops regarding both underwear and outerwear. A set of clothes, consisting of 10 types, were analyzed using questionnaires and ecological analyses. The results indicated that Saudi consumer awareness about eco-clothing is weak. In terms of imported clothes, most consumers do not know about clothing safety limits, and this lack of knowledge suggests that all clothing exports into KSA's markets should be?regulated.
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