Analysis and Evaluation of Factors Affecting the Use of Google Classroom in Albania: A Partial Least Squares Structural Equation Modelling Approach

摘要

The study explores the number of factors that affect the use of Google Classroom in Albanian universities, by using the methodological developments of partial least squares structural equation modelling technique (PLS– SEM). This technique has been used because it allows flexibility in modelling the relationship between constructs (or factors) and in exploring theoretical concepts. An alternative model is introduced by extending the Unified Theory of Acceptance and Use of Technology (UTAUT2) and by integrating new relation between constructs. Our data are from a study of 528 students from 4 Albanian universities during the year 2020. Using Importance-Performance Matrix Analysis (IPMA) our analysis suggest that Habit is the construct that has the greatest importance in determining the Behavioral Intention towards Google Classroom, whereas Behavioral Intention has the greatest importance related to Use Behavior of Google Classroom. The results of the study show that Habit, and Hedonic Motivation have a greater impact on the Behavioral Intention to use Google Classroom. Additionally, we find that all constructs of the alternative model have an important influence to Behavioral Intention to Google Classroom and explain 65.3 per cent of its variance. This study will help the Higher Educations Institutions in assessing the factors that influence the use of Google Classroom, in such a way that this platform should be used as a support tool in the future.