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Strategic Choices and Organizational Challenges in Times of Crisis: Illustration of the Experience of Two Moroccan SMEs

机译:危机时期的战略选择和组织挑战:两个摩洛哥中小企业的经验

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The aim of this work is to show that organizational change is a response to certain problems generated by a market specialization strategy. Our study is based on two cases of SMEs that first engaged in a business relationship with a single client for more than five years. This led to a high degree of skills specialization and a certain organizational rigidity which was subsequently detrimental to the continuity of the company's activity, particularly when the relationship with the only single client was unexpectedly concluded, for the client had become increasingly demanding in terms of cost and time. Analysis of the data shows that both SMEs have made a series of organizational changes (restructuring of the company, recruitment of new skills, training activities, use of partnerships with other organizations, etc.) to overcome this perilous situation. As a consequence, these companies were able to reorient their business policy in order to reduce their dependence and then ensure their business sustainability and growth.
机译:这项工作的目的是表明,组织变革是对市场专业化战略产生的某些问题的回应。我们的研究基于两个中小企业的案例,首先与一个客户组成的业务关系超过五年。这导致了高度技能专业化和某种组织刚性,随后对公司活动的连续性有害,特别是当与唯一的单一客户的关系出乎意料地结束时,对于客户而言,在成本方面变得越来越苛刻和时间。数据分析显示,两个中小企业都制定了一系列组织变革(公司的重组,招募新技能,培训活动,与其他组织的伙伴关系等)以克服这一危险情况。因此,这些公司能够重新定向他们的商业政策,以减少其依赖,然后确保其业务可持续性和增长。

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