Media contents are naturally used in our daily life, and cross-modal effects of them are believed. The main example of the cross-modal effects investigated in previous studies was a combination of sight and hearing. This study aims to fundamentally investigate the cross-modal effects of music and scent on subjective feelings and preference. Especially, the main effect of scent is focused on, because it has not been observed. Two music pieces and two scents were employed and combined as four cross-modal stimuli in experiment. 29 subjects participated in the experiment and answered impressions and preference for the combined music piece and scent. Two-way ANOVA showed main effect of scent in one item and main effect of music in three items. Significant Interaction was also observed. These results showed that the main effect of scent exists in the cross-modal stimuli, however, it seems to be weaker than the effect of music pieces.
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