The purpose of this study is to identify the factors affecting the intention of buying a townhouse by customers in District 9, Ho Chi Minh City. To conduct the research, there is 192 validrespondents and the authors determine six factors affecting the intention of buying customers' houses in District 9 of Ho Chi Minh City: developer brand, price, location, housing characteristics, social influence and legal. The results of the exploratory factor analysis (EFA) show that all of these six factors affect the intention to buy townhouses in the District 9 area of customers. The contribution of the study is that the authors confirm the theory of Ajzen and Fishbein (1975), Ajzen (1985), Ajzen (1991) and compare some empirical studies of Salah et al. (2015), Julius et al. (2016), Haddad et al. (2011), Nguyen (2013), Vo (2013), Vo (2016), Pham (2013). Also, from qualitative and research-related studies, the authors adjusted the scale and analyzed data in the current context. Based on that, research and propose solutions to improve the intention of buying houses in District 9 of customers and orienting for further research.
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机译：本研究的目的是识别影响Ho Chi Minh City在第9区的客户购买联排别墅意图的因素。要进行研究，有192个valideressondents，作者确定了影响Ho Chi Minh城区的顾客房屋意图的六个因素：开发商品牌，价格，地点，住房特征，社会影响和法律。探索性因子分析（EFA）的结果表明，所有这六种因素都会影响在客户9区地区购买联排别的意图。该研究的贡献是提交人确认了Ajzen和Fishbein（1975），Ajzen（1985），Ajzen（1991）的理论，并比较Salah等人的一些实证研究。 （2015），Julius等。 （2016），Haddad等。 （2011年），Nguyen（2013），VO（2013），VO（2016），PHAM（2013）。此外，从定性和研究相关的研究中，作者还调整了当前背景中的规模并分析了数据。基于此，研究和提出解决方案，以改善客户第9区购买房屋的意图，以进一步研究。
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