With the development of the Internet and mobile terminal, mobile teaching is a new trend of reform in college English teaching. In mobile teaching, industry demand should also be taken into account, which is in accordance with the running target of Baoding University. In order to cultivate more applied talents, the paper is oriented by industry demand and explores the optimizing construction of college English mobile teaching in Baoding University, Hebei Province, China. The study employs quantitative and qualitative research design. First, an interview is designed to investigate industry demand of travel agencies. Second, a questionnaire involving 168 freshmen majoring in tourism aims to investigate the status quo of college English mobile teaching. The data collected from the interview and the questionnaire reveal the existing problems. Based on those problems, the researchers have in-depth discussions on the causes and related improvements. Then teaching reform of college English mobile teaching oriented by industry demand is carried out. Third, the other interview intends to check the effect of teaching reform. It is hoped? that? the study can realize the optimization of teaching environment, teaching methods, teacher-student relations, students’ autonomous learning?and?cultivation of applied talents.
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