Research on Experiential Layout of Amusement Space in Jiande Aviation Town

摘要

The aviation town is a strong way to spread aviation culture and also a form to improve the attraction of a city, which has become the main focus of the development of the aviation tourism industry at present. This article took Jiande Aviation Town as an example and analyzed the experience of amusement space of Jiande Aviation Town from the standpoint of aviation leisure block and aviation service block including the experiential study of Jiande Aviation Town on innovation, value and competitiveness to arrival at a conclusion: Innovation determines value, which means innovation on tourists’ experience way can effectively raise sense of mental satisfaction and sense of affirmation of tourists, and fully raise the value of aviation town; Innovation determines competitiveness, which means only by continuously innovating to satisfy tourists’ experience, can we enhance the competitiveness of the industry.