CSR, environment-friendly investments and innovations - the three elements necessary to build a modern and strong coal mining company?

摘要

Currently, strongly increasing globalization forces companies around the world to search new ways to build competitive advantage and achieving goals. Society having wider access to information and products, began to pay attention not only to the attractiveness of the goods, but also to the credibility of the environmental and social of functioning companies. This makes, that the concept of corporate social responsibility and the green revolution, which are strongly associated with innovations, in last years become widely discussed in the literature, as well as popular in the activities of enterprises. This article is an attempt to answer the question, whether the combination of these three elements is a guarantee for the creations of a positive image, and thus the value of a modern and strong company. The research literature aims to identify the current approach to these three factors and their characteristics. In contrast, the analysis of Polish hard coal mining sector indicates the role of innovation, environmental protection and CSR in the industry - whether the actions in this area are present and to what extent. In addition, it will be presented to outline the current state of Polish hard coal mining sector