Establishing Picture Databases for Image Boards An Example for Lifestyles of Health and Sustainability Images

摘要

Recently, more importance has been attached to consumers’ emotional feelings in thecourse of product design. Designers must convey positive emotions, such as surprise and affection,to consumers through their designs. For this purpose, image boards have been frequently used indesign to position product emotional feeling and arouse design ideas. A large number of picturesare often needed for constructing an image board. However, it is time-consuming and labor-intensive to find appropriate pictures and the pictures that are finally collected may not reflect theexpected image of consumers. Therefore, this study aims to take Lifestyles of Health andSustainability (LOHAS) as an example to build a user-driven database for image boards. In thisresearch, 16 LOHAS representatives were identified and recruited by using a lifestyle questionnaireto collect, and then screen out 50 proposed pictures relevant to the image of LOHAS. Since imageboards are usually used by designers, in order to include their ideas, another 16 pictures wereselected by the invited experienced product designers to create a comprehensive pool of 66proposed pictures. Design experts were asked to select six key image adjectives, which includedhealthy, environmentally friendly, sustainable, natural, simple, and ecological for describing imagesof the LOHAS, from the vocabulary pool collected by general respondents, LOHAS representatives,and designers. Next, 219 LOHAS subjects were required to carry out a semantic differentialassessment of each of the 66 proposed pictures with the six key images, and then two types ofanalyses on the collected data from the semantic differential assessment. Through mean analysisand grey correlation analysis, the recommended pictures representing LOHAS or six key adjectiveimages were selected. The research results put forward three database application models. Theresults of this study are expected to be used by designers, users, manufacturers, and educators tohelp improve product design efficiency in the future.