Introducing the new look Prescriber Update

摘要

The risk of nocebo can be reduced by ensuring a good balance between explaining boththe positive and negative effects of the treatment, and ensuring the patient understandsthe treatment’s rationale1. Framing the adverse effects of a medicine positively may helpto reduce the role of nocebo6. For example, ‘Most people who take generic brand X noticeno difference to innovator brand Y, but a small number of patients may notice a difference’compared to ‘Some patients find that generic brand X is not as effective as innovator brand Y’.