Logistic regression in modeling and assessment of transport services

摘要

Transport companies operate in a dynamically developing and competitive market. Maintaining the already held position and further expansion requires adjusting the level of services provided to the needs and requirements of customers, as well as continuous surveying, monitoring and adjusting the implemented strategy. There are different methods for such an analysis. This article proposes logistic regression. The research was conducted on the basis of a distribution and trade company dealing with the supply of automotive spare parts. As the most profitable group of customers are local car repair shops, it was this group that was subject to analysis.