THE IMPACT OF SPORTS EVENTS MARKETIZATION ONTHE ENVIRONMENT AND THE CORRESPONDINGMEASURES

摘要

With the continuous development of sports, the contradiction between sports and environment has become increasingly prominent, and environmental problems caused by large-scale sports events emerge in endlessly. This paper summarizes the environ-mental problems brought about by holding sports events, as well as the related industries driven by the development of sports events. In addition, in view of these environmental problems, some solutions are proposed. At present, people are constantly explor-ing ecological sports, and the International Olympic Committee is also leading the sustainable develop-ment of sports and environment, which is an inevita-ble trend.