Having in mind Croatian littoral area with its unique attractive coast and islands, it can be said that nautical tourism is absolutely authentic and distinctly recognizable Croatian "tourist product". In spite of numerous comparative advantages, Croatian nautical tourism still has not taken the right place on the market of Mediterranean nautical tourism. Future development of nautical tourism with its complementary activities – nautical economy, should be considered as the driving force for social and economic development of Croatian coastal area and islands, and it should be correctly dimensioned in accordance with carrying capacity of the geographical basis and sustainable development principles. Adequate valorization of Croatia’s most important resources, coast and islands, based on sustainable development principles and long-term systematic actions would improve social and economic position of Croatian Adriatic area.
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