Cluster Analysis of Online Shop Product Reviews Using K-Means Clustering

摘要

Purpose:This research aims to mine review data on one of the e-commerce sites which ultimately produces clusters using the K-Means Clustering algorithm that can help potential customers to make a decision before deciding to buy a product or service.Design/methodology/approach: By using Octoparse we mine opinion or comment data in the form of customer online reviews, after getting the data we group the data using the k-emans clustering methode to obtain clusterFindings: Cluster Analysys can can help potential customers to make a decision before deciding to buy a product or serviceResearch limitations/implications: WWW.Lazada.ComPractical implications: State your implication here.Originality/value:Paper type: This paper can be categorized as case study paper