Comparative Marketing Margins for Kaja (Red Delicious) and Shin Kulu (Golden Delicious) Apple in Pishin

摘要

The main focus of this study is to find out and compare the marketing margins for two apple varieties Shin Kulu (Golden Delicious),and Kaja (Red Delicious). The shares of apple producer and other intermediaries in consumer`s price for both the varieties and the comparison of their profit abilities to the farmers were also sorted out. The marketing channel common in the area is: producer - preharvest contractor - commission agent - wholesaler - retailer - consumer. It was observed that marketing margin for Shin Kulu was 7 % more than Kaja. The marketing margins were 76 and 69 % of consumer price for Shin Kulu and Kaja respectively. Farmer`s share in consumer`s price/rupee for Shin Kulu and Kaja was, 24 and 31%. It means that farmers got 7 % higher net margin in Kaja than Shin Kulu apple showing a considerable difference between their profit abilities.