Effect of sales promotion as a tool on customer attention to purchase: A case study of auto maker company

摘要

Sales promotion are highly effective in exposing customers to products for the first time and can serve as key promotional components in the early stages of new product?presentation. The main purpose of this study is the effect of sales promotion as a tool on customer attention to purchase used in Iran market in general and in automobile industry in particular. Through comparing theories brought up in the conceptual framework to the empirical data, we have been able to answer the research questions. The findings and conclusions concerning the research questions of sales promotion used and the objectives of them contributes to existing theories by more thoroughly describe the implementation. So, according to the?statements?mentioned, this paper will study of the effect of sales promotion as a tool on customer attention to purchase of products of Iran Khodro automaker company, also?performance?of sales promotion in introducing of new product to customer?has been studied somewhat.