With more and more importance of correctly selecting partners in supply chain of agricultural enterprises, a large number of partner evaluation techniques are widely used in the field of agricultural science research. This study established a partner selection model to optimize the issue of agricultural supply chain partner selection. Firstly, it constructed a comprehensive evaluation index system after analyzing the real characteristics of agricultural supply chain. Secondly, a heuristic method for attributes reduction based on rough set theory and principal component analysis was proposed which can reduce multiple attributes into some principal components, yet retaining effective evaluation information. Finally, it used improved BP neural network which has self-learning function to select partners. The empirical analysis on an agricultural enterprise shows that this model is effective and feasible for practical partner selection.
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