Hearst, 'Ellen Show' Crises Highlight Need to Align Brand with Reality

摘要

In recent weeks, as many consumer brands have revealed their inability to manage communication in troubled and uncertain times, it is surprising when media companies, whose business is to be on top of things, get caught flatfooted responding to breaking news or trending themes. Even more telling is the damage media brands suffer when reports appear that show a stark contrast between a brand's image and the conditions under which its products are produced.