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An Empirical Analysis towards the Adoption of NFC Mobile Payment System by the End User

机译:最终用户采用NFC移动支付系统的实证分析

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With the introduction of new technologies like the Near Field Communication (NFC), payment today can be done very easily and conveniently using any NFC enabled mobile phone. Although the potential of NFC mobile payment system is tremendous, yet its use is still not widespread and popular. In general, the mobile payment system allows the users to pay for the goods and services purchased using their own mobile phones anytime and anywhere. In this paper, we provide relevant literature reviews related to the mobile payment ecosystem in general with a special emphasis on cutting edge technologies like the NFC mobile payment system. We try to analyze the adoption behavior of the users towards such a new technology, and suggest a proper path for the future that can make this technology a success. To analyze the adoption effect we propose a research model that includes two user-oriented factors and four system oriented factors in general. The proposed model is evaluated empirically by collecting relevant data through proper surveys. We also try to segment the users into two groups viz. early adopters and late adopters and try to find out the factors that can affect the user's intention towards using such a system. The results indicate that perceived ease of use and perceived usefulness are the two strongest predictors for user adoption of NFC mobile payment system. The early adopters view the perceived ease of use to be an extremely important factor towards the success of the system, whereas for the late adopters perceived usefulness is the single most important factor. The research provides useful insights that can not only help the business managers to choose an appropriate business model but also enable the mobile phone manufacturers, bankers, software developers and government agencies device their own marketing, administrative and financial strategies for the future.
机译:随着近场通信(NFC)等新技术的引入,如今可以使用任何支持NFC的手机轻松,便捷地完成付款。尽管NFC移动支付系统的潜力巨大,但其使用仍不广泛且不受欢迎。通常,移动支付系统允许用户随时随地使用自己的移动电话购买商品和服务。在本文中,我们提供了与移动支付生态系统相关的相关文献综述,重点是NFC移动支付系统等前沿技术。我们试图分析用户对这种新技术的采用行为,并为使该技术成功的未来提供一条正确的道路。为了分析采用效果,我们提出了一个研究模型,该模型一般包括两个面向用户的因素和四个面向系统的因素。通过适当的调查收集相关数据,对所提出的模型进行经验评估。我们还尝试将用户分为两组。早期采用者和晚期采用者,并尝试找出可能影响用户使用这种系统的意图的因素。结果表明,感知的易用性和感知的实用性是用户采用NFC移动支付系统的两个最强预测指标。早期采用者认为感知的易用性是系统成功的极其重要的因素,而对于晚期采用者而言,感知的实用性是最重要的因素。该研究提供了有用的见解,不仅可以帮助业务经理选择合适的业务模型,还可以使手机制造商,银行家,软件开发商和政府机构制定自己的未来营销,行政和财务策略。

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