Regardless where one lives, the probability of exposure to media trumpeting the hazards of the worldwide recession is high. In fact, the media devote so much time to reminding readers, listeners, and viewers how bad the financial situation is or will become, one wonders what they will talk about when the economy improves. But while such prognostication may attract a wider audience and more advertising dollars, that constant barrage of bad economic news may affect veterinarians, their staffs, and their clients in 2 different ways, and each presents its own communication challenges.
展开▼
