The Disneyfication challenge to quality veterinary communication

摘要

Disneyfication is a term used by anthrozoologists to refer to perceptions of animal behaviors and human-animal interactions based on media representations instead of actual knowledge. Although the stories and characters developed by the Disney companies give the phenomenon its name, all forms of media possess the potential to deliberately or unintentionally generate this effect. The consequences of this may complicate the lives of veterinary practitioners in multiple ways. The following examples explore some of the different forms the phenomenon may take and provide reactive and pro-active responses to these challenges for comparison.