On the basis of comparative analysis of approaches to the study of organizational communications developed a method of their diagnosis, consisting in determining the composition of the characteristics of the communication system of the enterprise, specialized methods for measuring and assessing the magnitude of critical deviations, and the research algorithm. Specifics of the considered strategic diagnostics consist in the accounting of resources and abilities of the organizational communications considered as complete set of external and internal communications. The resulting tools are used in decision-making procedures on the directions of development of the communication component of the strategic potential of the production enterprise. The tendency of alignment of the importance of communications supporting organizational changes with resource-providing communications with the increasing turbulence of the external environment is established, which increases the importance of internal communications for modern enterprises, including the distribution of budgets for the development of communications.
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