Provision of value innovation when creating tourism clusters based on the concept of sustainable construction

摘要

This article deals with the analysis of prospects and problems of tourism development in Russia. To ensure the accelerated growth of the tourism industry, it is necessary to pay special attention to the development of the infrastructure of tourist territories based on the concept of sustainable construction. In addition to the concept of sustainable construction that takes into account environmental, social and economic factors of investment and construction projects implementation, it is also proposed to use the cluster approach for the development of tourist territories. Being an example of an investment and construction megaproject, the tourism cluster has a number of specific features, such as complex management, risks of exceeding the estimated cost and failure to meet the deadlines for the implementation, which shall also be taken into account when developing the concept of tourism clusters. The article proposes an algorithm for developing the concept of a tourism cluster that provides for value innovation. Value innovation is an important element in ensuring the competitiveness of the tourism cluster and is closely linked to technical innovations in construction. The proposed algorithm takes into account domestic and foreign experience in the field of sustainable construction, existing certification systems for green, sustainable buildings, as well as the life cycle cost (LCC) estimate. The article also provides and analyzes groups of factors of tourist factors competitiveness and on their basis the strategy canvas was created for projects that are being implemented, for projects that have been implemented and for projects that can be implemented on the basis of the concept of sustainable construction. LCCs before and after the introduction of innovative technical solutions were simulated for individual facilities of Baikal tourism and recreation cluster in Russia.